Something that’s interesting about sneakers is that because there aren’t exactly new brands popping up every day, classic brands tend to make big comebacks (which can last for years). It takes a lot for a sneaker brand to launch, let alone build a cult following, but there are some more recent brands that have done it, and I’m here to talk about those and the comeback kids.
Something that fashion people, in particular, love to do is take a utilitarian sneaker brand (i.e., one primarily made for running or hiking) and, for lack of a better term, make it fashion. There’s certainly a normcore aspect to it. When this fashion-crowd embrace happens, collaborations and placement at retailers such as Ssense and Net-a-Porter often follow.
So what’s standing out in the sneaker world right now? Scroll to find out and shop the best pairs from the brands fashion people have deemed cool.